Why QR codes become so prominent for marketers?
The whole business world is on the path of transformation. Modern technology is paving the way for that. We see those who have moved away from this period of change disappearing from the business itself. As new technologies emerge in business, the changes it brings are unpredictable. One of the trending channels in the marketing industry is the QR code. Since QR codes were introduced in the market, it has become one of the most quick-witted tools when it comes to marketing known to raise customer engagement.
Basically, QR codes encourage interaction and engagement through the mobile phone. This type of marketing approach enables businesses to transfer data to the user. Nowadays, users are done with anything that's slow and time-challenging. It's all about being quick and fast, especially in the world of marketing.
What is QR code?
QR (Quick Response) Codes can be easily read and understood by mobile devices. It can store up to 4296 alphanumeric characters; can be scanned from any direction and continuously paid for. Marketers have used this in billboards, magazines, web pages, advertisements, brochures, and any other marketing material. QR codes can provide more data about the product or service without sweat and the data rapidly goes to the user's device.
Why QR codes in marketing useful?
QR code tracking is what makes QR codes such an appealing long-term marketing strategy. Most businesses that roll out QR codes keep a close watch on their scan numbers. This generally includes total scans, unique scans, time of day, and location. By keeping an eye on these metrics over weeks or months, businesses can get a handle on which codes perform well and when. Then they can turn to what makes certain codes successful and scale it.
Bridge Marketing Streams Together
Generally, businesses have two streams of marketing: digital and direct marketing. It's hard to blend between the two because of technical restrictions. But QR codes are the mediators between the online and offline customer experience. They're one of the only dependable ways to get people who view your offline, print media to your online content. This maximizes exposure, engagement, and, ultimately, income.
Telling people about your business generally is not enough. Your posters tend to get avoided and your flyers are thrown out. Anyway, QR codes can get them hooked by engaging them. There are different types of engaging content you can connect to QR codes. Give discounts and offers to the first scanners and something else to the rest. Through this, you keep people predicting and coming back for more.
Allows contactless marketing
Now we are heading towards a 'new normal society' because of Covid 19 pandemic crisis, new implementations will be rolled out to regulate human interaction. At this time QR codes are useful and can serve as an effective marketing tool. Customers can access QR codes using their mobile phones and be in control of the situation.
Adding QR codes is another inexpensive marketing strategy to test inside of your business with very limited downside and huge upside potential. It might just get you new users, more business, and more revelation.
The most common ways that companies use QR codes
There are many innovative ways that businesses can use QR codes. Primarily, you want to focus on scopes that allow you to move prospects through the channel and give them access to the information that they want, exactly when they want it.
Drive Customers to Your Website
When the customer scans your code, they are taken directly to your platform or a landing page that matches with the campaign. This can be an excellent way to move potential customers through your sales funnel and send them to a location where you can collect more data about them.
Automatically Call Your Business
Another widespread use of QR codes is to give your customers an option for direct dialing your business. For instance, you could provide a QR code on your product packaging that would link customers straight to your support team.
Discounts and Coupons
QR codes can also be utilized to connect customers directly with discounts and coupon codes in your system. Delivering coupons or discounts through QR codes can be an effective way to convince customers to take action and make a purchase