two way directional arrows for loyal relationship two way directional arrows for loyal relationship

create fruitful relationships

LOYALTY PROGRAMS

 

Recent studies show that it's harder to gain a new customer compared to selling an existing one; it actually costs five to ten times the cost of retaining an existing one. From here the science of loyalty marketing arises, from retaining good relationships with your current customers by constantly providing them with value driven offers and incentives.

Marketers everywhere are deploying loyalty programs, but not all of them actually succeeded in retaining their existing customers. This actually happens when marketers spend a huge amount of time and money investing in programs that fits their viewpoint of the market rather than digging deeper into their customers' needs and values.

Focusing on your customers needs will make you design a program that add values to their purchase decisions, without complicating it by adding extra tiny steps in redeeming points, or by treating all the buyers as if they are one, or rewarding some of the purchase behaviors while ignoring the rest. Focusing on your customers values will ultimately end up in a program that suits your customers, give them value, strengthen their relationship with your brand and most important increase your sales.

Coming from this mindset, we work at Marcom in planning, designing and executing loyalty programs that pay our clients their needed relationship, customer retention and ROI.

With Marcom you can rest assured that:

  • We can help you run the analysis you need to better understand your target audience
  • We can design your loyalty program according to the insights and values of your customers.
  • Your loyalty program will have the optimum redemption methods and techniques, that are fully designed according to the local market of Saudi Arabia
  • Your communications can be managed through our direct marketing channels