In a fast moving world, new trends and behaviors are arising among us were people are more connected and have access to almost everything before they buy it, therefore, traditional ways of marketing needs to be combined with other contemporary ways of delivering benefits and values to the consumers; not only listing specifications of products.
Nowadays, marketers consider delivering values and creating awareness as a very important objective that it has been placed among the other channels of the above-the-line marketing. Creating this kind of awareness among consumers is not only beneficiary in communicating the values of the product, but also has tangible results in driving revenue by motivating certain purchase behaviors.
From here the need for new ways of communicating brands to end users emerges dramatically, and experiential marketing seems to have the answer to this part of the equation.
Experience marketing is a new form of event marketing that revolves around demonstrating the values of products and services and how they best serve the needs and aspirations of the audience.
As Marketing Leaders in the Kingdom, we've been designing and executing marketing experiences, helping our customers to tell their stories and connect with their customers in an authentic creative way with keeping the focus on generating specific measurable behaviors.
With Marcom you can rest assured that: