MICE (Meetings, Incentives, Conferences & Exhibitions)

People go to events and festivals for plenty of reasons: meeting new people, connecting with peers, gaining new knowledge, having fun and changing the day to day lives, or as Getz (1991) cited by Getz and Cheyne (p136) states 'for leisure, social or cultural experiences outside the normal range of choices or beyond everyday experiences'.

Providing this, 64 percent of marketers see Events as the most powerful weapon in the marketing armory when it comes to accelerating customer relationships and overall return on investment. Thus, conducting events is a major success factor in any company's marketing plan, but the issue lies in carrying out the event successfully and with clear and predefined existing plan and purpose.

Planning an event begins months before the actual event day, with defining the purposes and goals the event trying to accomplish, and then setting up the event strategy and plan, designing the event concept and theme and keeping them aligned with the company's goals. Carrying out the event plan consist of multiple stages and milestone, starting from defining your target audience, to selecting which venues and floor plans, invitations, A/V systems, branding, budgeting … and the list goes on. So you will need to have an army with you to do all of these in order to accomplish your needs and goals, but not necessarily your own army.

Outsourcing your event to a specialized event's organizer means outsourcing your headache, since you will only be monitoring and guiding while focusing on other aspects of your day to day tasks. But not any event's organizer, you will need a full comprehensive marketing agency that would not only carry out all the event tasks, but also make sure that your brand is truly and correctly positioned in every part of the event.

We've been helping our customers for more than a decade achieving their marketing goals through conducting successful events that positioned them in the market and gained them both strong relationships with their customers and positive measurable return on investment.

With Marcom you can rest assured that:

• You are working with a well seasoned creative professional team, experts in designing, planning and managing all kinds of events, from small technical workshops to mega conferences and road shows
• We can get you the right audience, since we have the largest, most updated and well segmented database in the kingdom
• Since we are not only into events management and we work in all the marketing channels, all your marketing communications can be carried out through us, from using direct marketing channels, to PR and Media planning.
• The long experience built a wide range of suppliers and contacts, so no worries about your supply chain management and logistics, cause you will get the best quality and price out there in the market