Whether you are a small establishment or a large enterprise, reaching your customers with your brand messages to level up your sales is a primary objective for your business.
Direct Marketing is the ultimate corner stone in any marketing plan that aims to reinforce your business sales engine; because of two main reasons: first is that it attempts to send its messages directly to your target market, without the use of intervening media. This involves commercial communication (direct mail, e-mail, fax, SMS and telemarketing) with consumers or businesses unsolicited. The second reason is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive responses from consumers regardless of medium.
But not every direct marketing campaign can pay you or your customers the expected and deserved fruition, as plenty of wrongly planned or executed campaigns can be a total waste of time, money and energy and can harm your brand more than helping it, cause many campaigns ignore the main factor in planning any direct marketing campaign; the customer.
As the 40-40-20 rule state; you should focus your efforts, time and money in investing to give the right content (offer) to the right audience. 40 percent to your offer, 40 percent to your audience and 20 percent to everything else, i.e. design.
We've started our company as a direct marketing agency, mainly focused on building customers databases for Microsoft & HP, and targeting them through various direct marketing channels like; e-mails, mails, SMS's & faxes.
We pride ourselves of owning the largest, most updated and well segmented B2B database in the kingdom, with more than 200k contacts segmented into their job functions and regions, and more than 100k organizations segmented according to their industries, regions, and size.
When you plan & execute your direct marketing campaign with us, you can rest assured that: